Lotus Realty plans to pass purchaser clients' names and phone numbers to an unrelated mortgage brokerage, which will pay HK$200 per name and will market its own loans to them. Which statement is correct?
Answer: Lotus must give the written notice and information required by section 35J (including that the data is provided for gain) and obtain the clients' written consent under section 35K. Why not the others: - Oral consent confirmed within 14 days: That rule is for a data user's own use; providing data to another person for its direct marketing needs written consent. - The brokerage does the marketing: Division 3 of Part 6A applies precisely when data is provided to another person for that person's direct marketing; the exception for agents marketing on the data user's behalf does not apply. - Opt-out afterwards: Consent must be obtained before the data is provided. Rule: Providing personal data to a third party for its direct marketing requires prior written notice and written consent; if done for gain, breach is punishable by a fine of HK$1,000,000 and 5 years' imprisonment. Circular No. 13-05 (CR) also requires express, voluntary consent before passing data to mortgage or legal service providers. Source: Personal Data (Privacy) Ordinance (Cap. 486), sections 35I, 35J and 35K, elegislation.gov.hk; EAA Practice Circular No. 13-05 (CR), paras 9 and 10; as at Oct 2026
Applying the oral-consent rule for own marketing to the sale of data to third parties.
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